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Creating a Facebook Page (note for business/non profit...)

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Facebook itself has an AWESOME source for teaching you as a non profit how to set up, manage and activate support on Facebook.  HERE is a direct link to it.  I am going to repost some of the content so you can continue to navigate from cooldogrotary.com.

 

A Page gives your nonprofit a voice and presence on Facebook. Posting to your Page creates an opportunity for new people to discover your organization and can serve as a hub for connecting your community. People who like your Page may see your posts in News Feed when they visit Facebook. People can also like your posts, add comments and share them with their friends. It's easy.

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To create a Facebook Page for your nonprofit, you’ll need a personal Facebook profile and a few minutes of your time. If you don’t have an existing profile, go to Facebook to sign up. If you already have your Facebook profile, follow these steps to set up your Page.

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Here is the BEST place to start, Facebook itself has a GREAT page devoted to getting started so click HERE  to start

1. Start at the FB Non Profit Area!
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When you click the link above, it will take you here where you can let FB get you rolling!  Click on Create A Facebook Page to get rolling!

2. Choose A Page Category
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Choose Company, Organization or Institution. If you choose Cause or Community, your Page won’t have access to the exclusive tools Facebook has made available to nonprofits. You don’t have to be a registered nonprofit to list your Page in this category.

You can choose one of many sub-categories for your Page in the dropdown menu, including Non-Profit Organization, NGO, Education, Political Organization and more.

3. Add Details About Your Page

 

About.
This is your chance to give people a quick preview of what your organization does. Briefly state the mission of your organization and the impact your programs create. This is also a good place for contact information.

Profile Picture.
Your profile picture is a way to help people recognize your brand when they see a post from your Page in News Feed. We recommend a square version of your organization’s logo. Keep in mind, it’ll often appear small.

Add To Favorites.
Adding your organization’s Page to your personal profile Favorites list creates a quick link to your organization’s Page to make it easier for you to find and moderate.

Preferred Page Audience.
Identifying the type of people who are your best current supporters gives you a better opportunity to connect with more people and grow your community.

And a few other notes:

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About ~ This is your chance to give people a quick preview of what your organization does. Use the About section to briefly state the mission of your organization and its impact. This is also a good place for contact information.

Profile Picture ~ Your profile picture is a way to help people recognize your brand when they see a post from your Page in News Feed. We recommend a square version of your organization’s logo. Keep in mind, it’ll often appear small.

Cover Photo ~ Your cover photo should be an image that represents the work your organization does and the communities it serves. Use a high quality image that is visually appealing. Your cover photo can be changed at any time and is a good place to feature a special event or initiative. Learn more about guidelines for Page cover photos. Image format recommendations:

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  • Choose a high resolution photo.

  • Choose an image that is at least 720 pixels wide by 150 pixels tall. Cover photos display at 828px wide by 315px tall on your Page.

  • Use PNG file format rather than JPEG.

  • Keep the image file size under 99KB.

  • Avoid small text in images.

Add Photos and Video ~ Adding photos and albums to your Page will offer more depth and understanding of the work your organization does and the impact you create. When you upload a photo or album, your supporters will see it as a post in News Feed. If you have videos that showcase your organization’s work and mission, add those here too. Some additional tips:

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  • Add descriptions to your photos

  • Tag volunteers and supporters in the photos when possible

Events ~ Your Page is a great way to let people know about events your organization is hosting. All you need to do is click Event, Milestone+and then choose Event. Events created from Pages are visible to the public. When people accept your invitation, it’ll be added to their list of Facebook events. They’ll get notifications when you make a change to the event and will get reminders of the event’s date and time. You can also see who’s accepted your invitation, so you can plan for how many people to expect.

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