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Social Media Planning

So you have decided to make the plunge and you are all excited to get your Rotary club started on social media!  GREAT! You want to start with a plan and this plan should be a part of a Public Relations plan.  First I want to offer you the RI Effective Public Relations Guide (click to download).   Also here is a fantastic story on the RI blog on Cultivating A Powerful Social Media Presence (click here).

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Now you want to jump in!  GREAT ~ below is an AWESOME graphic by Venngage (original posting here).  One of the first things this graphic mentions is consider demographics ~ that is to say what social media platforms do YOUR audience use?   HERE (yes click on the here for the PEW research)  are the latest data points from the Pew Research center on social media engagement for US adults.  Headlines from the research???  Yea, Facebook is probably the FIRST platform you to consider or to increase your attention to.  Facebook has 1.23 BILLION monthly global users.  But, don't overlook 317 MILLION Twitter Users, or 476 MILLION LinkedIn or 600 MILLION Instagram users!!!!

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