COOL DOG ROTARY

Facebook ~ How to Build an Audience

 

You have a message.  A message of what amazing works your Rotary club does in the community.  A messgae of your fantastic speakers, wonderful fellowship and astonishing service projects.  But cool dogs don't bark into an empty room and expect they will be heard!  Cool Dogs create a pack ~ friends on Facebook!  This website has TWO different tips on gaining an audience, one in front of you now and one HERE.

​

How do you do this?  Well you can do it both for FREE as well as pay to advertise.  First lets discuss the FREE best practices:

​

1. Be sure you have built a complete profile ~ The About page should have your website, organization overview, an impression of the organization, accomplishments, PHOTOS and VIDEOS, etc..  Although you are a cool dog, you are a stranger to everyone so give them a great impression of your club!  BRAG, add photos, celebrate big moments like birthdays, fundraisers, silliness, etc..  Don't skimp on time here!!!  

​

2. Connect with your friends ~ under the People section of the Admin Panel (see photo below) you will see "Invite your friends to like XYZ (in this case Cool Dog Rotary Club)"  This is the biggest No Brainer.  Start clicking the "Invite" button to EVERYONE you know.  

​

​

 

 

 

 

 

 

 

 

 

 

 

 

 

3. Stand in front of your club and ask everyone to take out their Smart Phone.  Have them click the Facebook AP.  Have them look up your FB page and click like.  THEN ask them to SHARE on their timeline asking others to like the page.

 

4. In case you haven't guessed it, the District Governor has a LOT of Facebook friends.  ASK THEM TO LIKE AND TO SHARE your page!

 

5. Search "Rotary" in Facebook and START LIKING OTHER Rotary Clubs Starting with Rotary International, End Polio Now, Etc.!

 

6. Search your local news media, 501c3 partners, etc. and Like those pages!

 

7. Start Posting and POST ACTIVELY!  ADD PHOTOS, From a user’s perspective, photos are also the most engaging type of content on Facebook,with a whopping 87% interaction rate from fans! No other post type received more than a 4% interaction rate. Not only must you share high-quality photos, you must alsoshare photos that interest your audience.

 

8. Finally the PAID route ~ add a Facebook "like" button to your club website!  note: This is done from your club website, not from Facebook.

 

 

 

 

 

 

 

The other way to increase your audience on Facebook is to RUN AN AD on Facebook.  Here is a fantastic tutorial on how to create and to manage a Facebook ad  (see video ABOVE):

​

Note: Facebook has very basic information for Non-Profits, HERE is the link for placing ads.  NOTE: it is very BASIC!

 

OK, so you have these really easy basics down pat but you want more?  What about 50 FREE Ways to Increase Your Facebook Likes??  Well, very cool dog Jayson DeMersput this amazing article on Forbes.com.This is a GREAT article posted on Forbes.com and I am going to quote a small part of it.  CLICK HERE in order to see the full article on Forbes.com... Please note: I put in really big text two items that are very important and easy so please take note!!!

 

There are now an estimated 40 million small businesses using Facebook to promote their brand and connect with their customers. If you’re managing marketing for one of these businesses, you already know how hard it is to attract new “likes” to your page.

 

But while it can be a challenge to increase your page likes, making the effort is undoubtedly worthwhile: one researcher has estimated the average value of a single Facebook fan at $174. While this number obviously varies depending on the business and industry, there’s no doubt that capturing the attention and loyalty of your target audience on Facebook is important.

Most marketers know how to increase Facebook page likes through Facebook’s paid ad platform, but there are plenty of ways to grow your likes without spending any money. This article will walk you through 50 effective and free ways to increase your Facebook page likes. Some of these strategies will focus on increasing your organic post reach – because the more your posts get liked and shared, the more your reach and visibility increase. And ultimately, this is what will lead to the organic growth of your page.

 

1. Use images as a regular part of your content strategy. Despite what you may have heard, captivating and relevant images can still be a great way to increase engagement and reach on your page and posts. CLICK HERE for a great article on the power of images.

 

2. The most common reason people unlike a brand page is because their posts are uninteresting. Keep more of the fans you already have by posting engaging content that meets the needs of your audience. See “How to Write More Exciting Content for Your Industry.”

 

3. Use Facebook’s Page Plugin (formerly Like Box) on your website or blog. A like button next to your blog posts is great for getting your content shared, but the Page Plugin will help you boost your page likes.

 

4. Engage with other pages in your niche. Regularly leave thoughtful comments in response to other people’s posts. Make sure you’re commenting as your page rather than from your personal profile.

 

5. Promote your page on your other social media accounts. A simple ‘Like us on Facebook’ is unlikely to work. However, occasionally pointing your Twitter followers or LinkedIn connections to discussions happening on your page just might.

 

6. Contests are still a great way to entice people to like your page. Promote your contest on your site and to your email list, and make liking your page a contest requirement.

 

7. Reference your Facebook page on your blog. Draw attention to an interesting discussion happening on your Facebook page by mentioning it in a blog post.

 

8. Post multiple images. Some research suggests posting albums (as opposed to single images) may lead to increased reach.

 

9. Keep your promotional content to a minimum. Some experts suggest 80/20 – Posting non-promotional content 80% of the time and promotional content 20% of the time. This number will vary depending on your business, so see what works best with your audience.

 

10. In the About section of your personal profile, link to your Facebook page as your place of employment.

 

11. Keep your posts short and sweet. Some research seems to suggest that shorter posts (those between 100-119 characters) may result in the highest engagement.Other research suggests keeping your character count to 40 characters or less for optimal engagement.

 

12. Offer an exclusive discount just for your Facebook fans. This is a great incentive to like your page; in fact, 42% of people say they like a brand page for the coupons and discounts.

 

13. Don’t be afraid to get personal from time to time. People want to know there’s a real person behind your company, and will be more likely to engage with a person than with a faceless brand.

 

14. Regularly visit your Facebook Insights to find out which content is working with your audience. Find the posts that have received the most engagement and highest reach, and share these types of content more often. 

 

Again, the other amazing tips can be found on the article HERE ~ Start using these tips and watch your pack grow!!